Wednesday, April 18, 2012

GameFly Teams Up With 2K Games To Offer Major Franchises To PC Gamers

LOS ANGELES, April 18, 2012, GameFly, Inc., the leading online video game rental subscription service, has expanded its partnership with 2K Games to deliver blockbuster video games to GameFly members via the Unlimited PC Play catalog. Hit games like BioShock, Sid Meier's Civilization IV and X-Com: Enforcer are among the new titles available for free downloading and playing on multiple PCs for GameFly subscribers. The 2K Games titles are available for immediate download.

"GameFly's Unlimited PC Play is a great way to reach new fans with some of the best games in our catalog," said Sarah Anderson, senior vice president of marketing at 2K Games. "With our upcoming releases of BioShock Infinite, Sid Meier's Civilization V: Gods & Kings and XCOM: Enemy Unknown on the horizon, we're taking this opportunity to introduce or re-introduce fans to these beloved franchises."

"We're excited that 2K Games has partnered with GameFly, giving our members access to games in their top franchises to play for free in the Unlimited PC Play," said Sean Spector, GameFly co-founder and SVP of Business Development and Content. "We're working hard to continue adding major publishers and chart-topping games to our library."

About 2K GamesFounded in 2005, 2K develops and publishes interactive entertainment for console systems, handheld gaming systems and personal computers, including smartphones and tablets through its three divisions: 2K Games, 2K Sports, and 2K Play that are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today's most popular gaming genres, including first-person shooters, action, role-playing, real-time strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched the 2007 Game of the Year - BioShock®; published the critically acclaimed Borderlands™; continued the award-winning Sid Meier's Civilization® series; delivered the #1 rated and #1 selling basketball franchise with NBA® 2K*; and broke new ground in the family entertainment market with its multi-million unit selling hit Carnival Games. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

*According to 2008 - 2012 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through February 2012.

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